As soon as it looks for partners or investors, yes: a lender reads a business plan, an investor starts with a pitch deck. It also helps with landlords, franchisors and crowdfunding campaigns.
Free Restaurant Pitch Deck Template and ExamplePDF example + PowerPoint template
The complete pitch deck of Partie Pizza, a pizza-by-the-slice shop in downtown Philadelphia asking for $150,000 to open. 19 slides in the Pop design, from the concept to the ask, free to download.
Restaurant pitch deck, free downloads
PDF with no sign-up. PowerPoint sent by email.
The restaurant in this example
Partie Pizza sells Roman-style slices, reheated to order and served in under three minutes, to downtown office workers and students. The deck covers:
- Four offers: the slice at $5.25, a two-slice lunch combo at $11, whole pies to go at $24 and evening delivery orders
- A $49bn US pizza market, of which $902k is within reach for one downtown shop
- Four local competitors compared, from Roman-style pizzerias to classic slice joints
- Revenue of $609k in 2026, $749k in 2027 and $913k in 2028, with a gross margin around 71%
- A $150,000 bank loan over 7 years, the founders keeping all of the equity
- A team of two partners: a manager from quick-service restaurants and a pizzaiola trained in Rome
The pitch deck, slide by slide
The slides that matter most, and what they say about Partie Pizza.
- 01
The problem, in one sentence
One bubble, one sentence: downtown fast-casual food doesn't combine price, quality, speed and availability. The rest of the deck answers it point by point.
- 02
The solution
The concept fits on one slide: Roman-style slices reheated to order, served in under three minutes, with a lunch combo and evening delivery.
- 03
Who we serve
Concrete personas (the rushed office worker, the student, the weekend group) with their habits, pain points and goals. They justify the location and the hours.
- 04
The market
Three sourced figures, from the national market to what one shop can reach: an investor checks that forecast revenue stays a small share of the local market.
- 05
How we make money
Revenue streams (slices, combos, whole pies, delivery, add-ons) next to the customers who buy them.
- 06
The competition
Four alternatives on the block with their strengths and weaknesses, then a positioning map. In restaurants the competition is 200 yards away: naming it builds trust.
- 07
The numbers
Revenue, gross margin, operating expenses and profit over three years in one table, under a headline that states the result.
- 08
The ask
$150,000 of bank debt over 84 months at 9%. With a loan there is no valuation to defend, so the deck goes straight from the ask to the close.
What this example teaches about restaurant pitch decks
Investors and lenders don't fund a recipe; they fund a location, a team and a margin. Partie Pizza's deck shows all three: an office-and-campus neighborhood, two complementary partners and food costs kept under control.
The Pop design suits a consumer concept: warm colours, round photos, little text. For a lender who wants the full file, see our restaurant business plan example.
Restaurant pitch deck: frequently asked questions
The concept and what sets it apart, the location and its customers (foot traffic, average ticket), the competitors on the block, the kitchen and front-of-house team, and simple numbers: revenue, food cost, margin, break-even and the amount sought.
Many restaurants open with debt (an SBA loan or a bank loan) because their value at the start is modest compared with the money needed. That is the case here: Partie Pizza asks for a $150,000 loan over 7 years and keeps 100% of its equity.
Yes. The structure works for a quick-service spot, a café, a food truck or a sit-down restaurant: swap the concept, prices, customers and numbers. For the lender, see also our restaurant business plan template.
Partie Pizza is a fictional company, but its market, local competitors and sources come from real research run by SeedAngels, and its forecast is computed like any project's.
This pitch deck was made with SeedAngels
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