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Business Plans, financial forecasts, Pitch Decks and fundraising: practical guides to build an application that convinces investors and banks.

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AI Market Research: A ChatGPT Workflow With Prompts (2026)
Example verification sheet for AI market research, with an unsourced figure struck through

Market research

AI Market Research: A ChatGPT Workflow With Prompts (2026)

How to use ChatGPT for market research: a 6-step workflow, copy-ready prompts and a checklist to trace every figure to its source before your banker does.

Read article19 min read
Market Research for a Business Plan (+ Example)

Market research

Market Research for a Business Plan (+ Example)

How to do market research for a business plan: a copyable outline, free data sources and a restaurant example where every finding becomes a forecast figure.

Read article18 min read
Market Research Survey Questions: 3 Ready Templates

Market research

Market Research Survey Questions: 3 Ready Templates

Market research survey questions that give you real numbers: frequency, spend and price. What to avoid, how many responses you need, and 3 templates to copy.

Read article23 min read
Trade Area Analysis: A Worked Example with Free Data
Drive-time trade area around a shop, from the map to the revenue figure

Market research

Trade Area Analysis: A Worked Example with Free Data

Draw your trade area, count residents and competitors with free public data, then turn them into a first-year revenue estimate. One shop, every step shown.

Read article17 min read
8 Best LivePlan Alternatives (2026), Prices Compared
LivePlan alternatives compared in 2026

Business Plan

8 Best LivePlan Alternatives (2026), Prices Compared

The 8 best LivePlan alternatives in 2026, picked by why you're switching: price, free plan, AI, investor-ready output. 12-month costs compared, verified.

Read article15 min read
Someone Already Built My Idea: Should I Quit?
Someone already built my idea: the 4-case decision tree

Market research

Someone Already Built My Idea: Should I Quit?

A competitor already does your idea? That's not a verdict. The 4 market configurations, a 6-point competitor check, and the decision to make for each one.

Read article15 min read
When to Pivot Your Startup: 6 Measurable Signals
When to pivot your startup: the six measurable signals

Business Plan

When to Pivot Your Startup: 6 Measurable Signals

Pivot or persevere? The 6 measurable signals with their thresholds, the 2-out-of-6 rule, the 10 pivot types and a realistic timeline to decide.

Read article19 min read
Tarpit Startup Ideas: 10 Traps and How to Spot Them
Tarpit startup idea: the tar pit trap illustrated

Market research

Tarpit Startup Ideas: 10 Traps and How to Spot Them

Your idea seems obvious and nobody has built it? That's usually a warning. The 10 most common tarpit ideas, the signals that expose them, and a 48-hour test.

Read article19 min read
Business Feasibility Study: A Practical Method
The four dimensions of a business feasibility study

Business Feasibility Study: A Practical Method

Feasibility study or market research? The difference made clear, the four dimensions to check, and a scored grid to know if your project is actually doable.

Read article16 min read

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